“To be successful, we need to understand the basic principles of selling and leadership, and how those aspects apply to safety. Supervisors have the greatest influence on employee behavior and are often held accountable for safety performance. Selling safety to upper management is different; it’s very different than selling safety to the front-line employee.”

Patrick explains the three key characteristics of a successful leader:
Vision, Knowledge, and Heart. Patrick relates these core characteristics to safety leadership and provides actions that can be used today. Lessons learned based on his experiences and the teaching of leaders inside and outside the safety field are explained.