SELLING SAFETY
Lessons from a Former Front-Line Supervisor

“To be successful, we need to understand the basic principles of selling and leadership, and how those aspects apply to safety. Supervisors have the greatest influence on employee behavior and are often held accountable for safety performance. Selling safety to upper management is different; it’s very different than selling safety to the front-line employee.”
Pat explains the three key characteristics of a successful leader:
Vision, Knowledge, and Heart. Pat relates these core characteristics to safety leadership and provides actions that can be used today. Lessons learned based on his experiences and the teaching of leaders inside and outside the safety field are explained.
Contact Pat for volume discounts.
"Pat Karol provides relatable real-world operational experience on how policy, procedure, and equipment alone doesn’t make for a solid safety culture. Pat’s message resounded with our organization’s front-line leaders and helped them to understand that true change comes from knowing what is important to their associates, and how that knowledge helps drive safe behavior."

"Pat does a great job capturing the key elements of safety – that genuine care and concern for the well-being of others. He is extremely effective articulating how he makes safety personal, which comes alive in his book the same way he communicates with live audiences.
A very genuine, heartfelt message that really resonates with leaders and front-line workers. Pat’s message has had a great impact on our organization – a definite must read!"

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